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Our attachent to many of the everyday things we use and, to some extent, our relationship with these objects’ creators, is explored in this documentary presented by filmmaker Gary Hustwit, who claims that he got his inspiration to do this film after finishing “Helvetica”, another project he was working on.

The director said that the role of the designer has so much to do with our own wants, needs and preference with the products we use. He also says that this impacts not only ourselves but the environment.

He says in his own words, “I think it’s important that we all think more about the design of the objects we buy and use every day. Industrial design permeates every aspect of our lives. The computer you’re reading this on, the chair you’re sitting on right now, the lighting fixture above you—on average we each touch 600 different objects a day. We fill our homes with them, go into debt to purchase them and sometimes destroy the environment in using them. So the more we understand about what goes into making them, the better informed we can be about our role as consumers of all this stuff.”

Objectified Part 1 from Matt Plummer on Vimeo.

Objectified Part 2 from Matt Plummer on Vimeo.

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